Coming up with a solid brand for your eCommerce store can be a tall task. After all, with how many online stores there are out there, standing out from the crowd can be difficult, especially if you’ve never had to brand something before. However, with a little bit of knowledge on how the process works, you’ll be off with a great image in no time. That’s why I’m giving you a few helpful tips on how to get started:
Find Your Values
No matter if you’re looking for your eCommerce store to be a side hustle or your full-time job, knowing and expressing your values is going to be one of the core elements of your success. In fact, as noted by Zimmer Communications, 64 percent of consumers say the main reason they trust a brand is that they share values with them. And while that might sound high-minded, it could also make or break your eCommerce shop, especially with how competitive this area is. However, while it’s something that might take some time, establishing your values is a pretty simple process.
In sorting out your brand’s values, the very first thing that you should ask yourself is why you’re in business. Beyond just financial gain, there has to be a higher purpose your eCommerce business is trying to serve. This can be as simple as “to give people more affordable access to medical supplies” or with more directive product-wise such as “to offer European clothing cuts with American designs.” While this might sound simple, it also takes a little bit of leg-work, as the overarching goal is to have a mission others will want to gravitate towards, so be patient with your approach to ensure you’re getting it right.
Come Up With A Consistent Message
Once you’ve formulated the core of your messaging, it’s time to start diving into how to offer that consistently throughout all your marketing channels. Not only is this good practice, but practically an expectation, because as noted by CrowdSpring, 90 percent of consumers expect their experience to be consistent with a brand across all platforms. One of the smartest ways to achieve this is by formulating a rubric, which while meticulous will offer a consistent voice.
To begin, take a look at the core message you’ve started to generate and what it’s going to look like across different forms (for example, the tone of your slogan versus the style of your email blasts). Take the time to list out all the mediums that you’re going to be sending out to, as well as what you’re trying to convey to them. Keep this a consistent practice, honing through on a trial and error basis to get right.
Design Is Everything
With how competitive the world of eCommerce can, having an amazing design scheme is an absolute necessity. This is not only how people are going to recognize you, but be reminded over time, because as noted by LucidPress, color increases brand recognition by 80 percent. And if your eCommerce store is skimping on aesthetic, then it might be time to reassess things.
A good place to get an assessment of your brand is from your peers, whether they be a friend or consultant. After relaying the mission of your business, try to acquire as much concrete feedback as you can, such as what the logo means versus how it comes off. This can go even deeper, such as how color theory works and what these items say about your image. Although this might end up being somewhat pricey if done right, it’s also an investment that will attract more customers to your platform tenfold.
Don’t Forget About Social
Finally, a significant part of your brand’s development will be how you attract an audience on social media, as well as why others will gravitate towards it. Although it might seem obvious, 73.4 percent of users follow a brand because they’re interested in the product or service, however, what the other 26.6 percent or so are after is an experience of entertainment and engagement. And if you’re able to offer that on both ends, you’ll eventually be winning customers over left and right.
Create a calendar of posts for your social, including any items that you think will hold a solid ROI or are popular items. Furthermore, try to run as much as testing with what your posts acquire, figuring out which times and content will get the most traction. Remember, the name of the game here is engagement, which means you should be commenting and liking as much as you can in an organic way. Keep this practice consistent, as it will serve you well in garnering more traffic in no time.
What are you most excited about in formulating your eCommerce brand? Comment with your insights below!