Amazon is known to have made a profound effort in delivering the ultimate customer experience. The methodology of providing “A to Z products on one single platform” has made Amazon the world’s largest ecommerce company.
However with countless choices in one category, users are often overwhelmed. And to help customers make a better choice, Amazon comes into play.
It resorts to the boundless potential of Big Data; gets a lot closer to its customers’ preferences and impressively predicts their future purchases.
This is exactly how it started to recommend specific products instead of displaying the catalogue.
All in all, it works more or less on the basis of browsed categories, shipping address, time spent on each page, demographics, and even by reviews.
Amazon literally cleared its path to bagging billions by conceiving an idea with far-reaching impacts. All through BIG DATA!
Other industrial giants like Walmart, Netflix, CERN, Rolls Royce, …