One of the most effective ways to improve a ‘Contact Us’ form is to simplify it. The simpler a form is, the more likely respondents are to fill it out – which will lead to a higher conversion and completion rate.
There are several ways in which you can simplify a ‘Contact Us’ form, and some of the most important are to:
- Only add essential fields and remove anything else
Minimizing the number of fields in your form is a good way to make it much simpler, which is why as a rule you should only add the fields that are absolutely necessary. In the case of a ‘Contact Us’ form that is normally the email address, subject, and message content.
If you want you could make the subject field optional, reducing the compulsory fields to two.
- Add labels and fill-out hints
Both labels and fill-out hints can make it …