Search Engine Optimization now seems to have become a science that many admired and sought various companies. Not a few people are dubbed – or admit themselves – SEO masters. Nothing wrong, really. Indeed, in reality, not many SEO actors who really understand the best way to optimize a website. If you want to know more about backlink you can see it in Digital Marketing
It’s just that, landscape search, especially Google, which continues to grow causes an SEO practitioner must continue to develop techniques to achieve maximum results, with efficient work.
Here is an outdated SEO technique and should not be done anymore:
Repetition of keywords in the content
This of course causes some of you to wonder. Not that SEO is all about keywords? Even any SEO tools or software, will provide scores and recommendations based on keyword density in a content. Even class tools Moz also provide suggestions to include keywords in the content created. This is not wrong, it still requires a technique that is actually more advanced than just entering keywords and counting targeted keyword density in a content.
Repetition of keywords used from the 90s may help the performance of a web page, but there are still many other factors to consider when optimizing the content. Google wants to view documents or content that intelligently uses words and sentences in a semantic and logical way. This is a system developed to provide the best search results for Google users. With this technology Google maintains its position as the best search engine for its users. To get the most out of keyword and topic optimization, what should be noted are:
- Relevance of content with topics covered
- Include answers that help the reader
- Include accurate and credible information
Assumption that backlinks are more important than on page optimization
These simple points are often forgotten when running SEO. As an SEO practitioner, it is important to leave a biased way of thinking between links and content that is still inherent. Especially before the Hummingbird update algorithm, web pages that have many backlinks using anchor text do dominate search results. This technique is widely used and indeed proved successful. But with the development of Google algorithm, on page optimization is a factor that is valued more valuable rather than the number of backlinks as assessed provide more value to the reader.
Forget the importance of establishing credibility in an organic way
In 2012, Wikipedia and other large websites dominate search results only by increasing link authority. Of course the domain authority still has an important role now, but not just from the side. There are elements of topical authority and expertise in the Google algorithm that also play a role. ranking on the search engine result page other name of SEO,
For example, in the field of SEO, Moz’s website has a high credibility because it is associated with the topic. With Mozilla’s credibility and authority in Social media management, Google’s database associates Moz with keywords or keywords related to SEO, or TechCrunch with technology, and more. Here, brand association turns out to have a role when Google determines the ranking of a web page.
Optimizing a page for targeted keywords is not just on page or backlink, but how a brand can be associated with a particular topic in the eyes of Google. That is, ‘on page optimization’ can evolve into ‘on-site optimization’ and ‘off-site brand building’.
Directory submission, Private Blog Network, SEO automation
For those who still use this method, you may find this old school information in old posts, SEO forums or even blackhat. The logic used for this technique is more or less similar to the technique of adding backlinks, which is considered to increase keyword ranking for websites significantly. Although backlinks are an important factor in SEO, but getting a manipulative backlink is not something that should be your priority.