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As middle-class consumers both disappear, search experiences , or reach upward past their means … brands must likewise make a alternative. Call it H.E.N.R.Y. versus C.A.R.L.Y. (can’t afford real life yet), “Generation C” versus “Generation N,” new-luxury versus dollar-shoppers … or simply brands versus commodities. With projections to benchmark your own development, one last piece of foundational knowledge should be attended to earlier than taking a glance at examples of those ecommerce tendencies in action.

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