Fashion News public relations involves being in touch with a company’s audiences and creating strong relationships with them, reaching out to media, and initiating messages that project positive images of the company. Social media plays an important role in modern-day fashion public relations; enabling practitioners to reach a wide range of consumers through various platforms. In the 1960s and 1970s, fashion segments on various entertainment shows became more frequent, and by the 1980s, dedicated fashion shows such as Fashion Television started to appear. FashionTV was the pioneer in this undertaking and has since grown to become the leader in both Fashion Television and new media channels. The Fashion Industry is beginning to promote their styles through Bloggers on social media’s.
- Sometimes the broader term “fashion industries” is used to refer to myriad industries and services that employ millions of people internationally.
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