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Two major dimensions of information load are complexity and novelty. Complexity refers again to the number of different components or options of a web site, typically the result of elevated info variety. Novelty entails the unexpected, suppressed, new, or unfamiliar aspects of the positioning. The novelty dimension might Online Shop hold customers exploring a shopping site, whereas the complexity dimension could induce impulse purchases. Some online shops won’t settle for worldwide bank cards. Some require each the purchaser’s billing and delivery handle to be in the identical nation as the net shop’s base of operation.

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