One of the most effective ways to improve a ‘Contact Us’ form is to simplify it. The simpler a form is, the more likely respondents are to fill it out – which will lead to a higher conversion and completion rate.

There are several ways in which you can simplify a ‘Contact Us’ form, and some of the most important are to:

• Only add essential fields and remove anything else

Minimizing the number of fields in your form is a good way to make it much simpler, which is why as a rule you should only add the fields that are absolutely necessary. In the case of a ‘Contact Us’ form that is normally the email address, subject, and message content.

If you want you could make the subject field optional, reducing the compulsory fields to two.

• Add labels and fill-out hints

Both labels and fill-out hints can make it …

It felt like I was trying everything, but nothing worked. From TV commercials to radio ads, our company wanted to find a way to promote without breaking the bank, as well as gaining an ROI. However, as we learned, this was a common problem for a lot of businesses, which is why we decided to invest more in digital marketing. The results? Well, not only did we make more, but doing so in a way that was much more efficient and effective. Here’s how:
The Basics

Although we knew digital marketing would be a much more efficient methodology, it was hard to know where to begin. After all, as we already had a digital presence, our struggle wasn’t necessarily in simply starting Facebook accounts or mailing lists, but in keeping our outreach consistent, especially in gaining more traffic. However, one of the first places to go with this was where …