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The sponsorship determination criteria for a local, however important, non-sporting event is examined via in depth interviews and a grounded theory-based qualitative methodology. Transcripts of in depth interviews of the key sponsorship choice makers at 30 sponsoring corporations throughout a range of business classes were systematically coded to establish sponsorship choice criteria. However, some proof suggests that not all vacationers show the same degree of hedonistic behaviour and that some could display identical behaviours whereas at house and whereas on vacation (Sthapit & Björk, 2017).

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