The W3C's Attribution API aims to replace third-party cookies, but privacy experts worry it may introduce new forms of bias into digital advertising.

China remains tough for ad giants due to bribery charges and failed acquisitions, limiting ad dollar expansion in the country.

Discover how LLM honeypotting tricks AI crawlers into wasting resources, and why publishers are adopting this old security trick to protect their content.

AI guides shoppers on seamless storefront journeys, handling discovery to checkout with personalized experiences through AI agents.

Learn how World Cup stars like Erling Haaland redefine marketing strategies for sponsors in the era of individual-driven fan engagement.

Walmart reveals how World Cup soccer fans boosted grocery spending on snacks, beer, and frozen foods during key matches.

Creators are transforming Hollywood with loyal audiences and cost-efficient production, but industry limits remain. Discover how YouTube hits like Obsession red

Digital ad spending expected to surpass $80 billion in the U.S. amid trust concerns over ad quality and inventory.

Discover how SharkNinja uses comedy marketing to boost its Ninja Creami and Auto Barista sales, tapping viral creators for fresh audiences and renewed growth.

SPUR is a new publisher-run tool to track AI content access. Join the Associated Press in setting a new standard for journalism usage rights.