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Nike vs Adidas battle for World Cup title
Job Shifts

Nike vs Adidas battle for World Cup title

Nike vs Adidas battle for World Cup title: Who's spending more? Explore the brand rivalry and marketing strategies in this exclusive analysis.

By Eleanor Sinclair Jul 10, 2026

Brand Watch

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Fund Rounds

Mel Robbins says brands see podcast cultural dominance
Fund Rounds

Mel Robbins says brands see podcast cultural dominance

Discover how Mel Robbins and her 'Let Them' theory exemplify podcast cultural dominance, drawing brands to the medium at Cannes...

By Beatrice Holloway Jul 7, 2026

Job Shifts

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Creators reshape Hollywood but hit limits

Creators reshape Hollywood but hit limits

By Imogen Fairfax July 16, 2026
Creators are transforming Hollywood with loyal audiences and cost-efficient production, but industry limits remain. Discover how YouTube hits like Obsession red
Ad Spending Booms Amid Trust Concerns

Ad Spending Booms Amid Trust Concerns

By Imogen Fairfax July 15, 2026
Digital ad spending expected to surpass $80 billion in the U.S. amid trust concerns over ad quality and inventory.
SharkNinja taps comedy creators for growth strategy

SharkNinja taps comedy creators for growth strategy

By Imogen Fairfax July 15, 2026
Discover how SharkNinja uses comedy marketing to boost its Ninja Creami and Auto Barista sales, tapping viral creators for fresh audiences and renewed growth.
SPUR launches new publisher-run content tracking tool

SPUR launches new publisher-run content tracking tool

By Imogen Fairfax July 14, 2026
SPUR is a new publisher-run tool to track AI content access. Join the Associated Press in setting a new standard for journalism usage rights.
Streamers redefine World Cup broadcasting

Streamers redefine World Cup broadcasting

By Beatrice Holloway July 13, 2026
Streamers are transforming World Cup broadcasting with creator-led livestreams on Twitch and YouTube, targeting younger audiences.
Nike vs Adidas battle for World Cup title

Nike vs Adidas battle for World Cup title

By Eleanor Sinclair July 10, 2026
Nike vs Adidas battle for World Cup title: Who's spending more? Explore the brand rivalry and marketing strategies in this exclusive analysis.
Europe’s €131 Billion Ad Surge Driven by Digital

Europe’s €131 Billion Ad Surge Driven by Digital

By Beatrice Holloway July 8, 2026
Digital advertising Europe sees a €131 billion surge as video and social channels drive a 10.5% spend increase in the IAB Europe AdEx Benchmark Report.
Mel Robbins says brands see podcast cultural dominance

Mel Robbins says brands see podcast cultural dominance

By Beatrice Holloway July 7, 2026
Discover how Mel Robbins and her 'Let Them' theory exemplify podcast cultural dominance, drawing brands to the medium at Cannes Lions.
Electronic Arts bets in-game ads out-earn CTV

Electronic Arts bets in-game ads out-earn CTV

By Imogen Fairfax July 6, 2026
Electronic Arts explores in-game ads as a competitive alternative to CTV, offering scalable targeting tools. Discover how this innovative approach could reshape
OpenAI Expands Advertising Options

OpenAI Expands Advertising Options

By Eleanor Sinclair July 2, 2026
Discover OpenAI's new ad formats, including image, video, and conversational ads for diversified monetization.
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