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Electronic Arts bets in-game ads out-earn CTV
Job Shifts

Electronic Arts bets in-game ads out-earn CTV

Electronic Arts explores in-game ads as a competitive alternative to CTV, offering scalable targeting tools. Discover how this innovative approach could reshape

By Imogen Fairfax Jul 6, 2026

Brand Watch

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Fund Rounds

Mel Robbins says brands see podcast cultural dominance
Fund Rounds

Mel Robbins says brands see podcast cultural dominance

Discover how Mel Robbins and her 'Let Them' theory exemplify podcast cultural dominance, drawing brands to the medium at Cannes...

By Beatrice Holloway Jul 7, 2026

Job Shifts

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SPUR launches new publisher-run content tracking tool

SPUR launches new publisher-run content tracking tool

By Imogen Fairfax July 14, 2026
SPUR is a new publisher-run tool to track AI content access. Join the Associated Press in setting a new standard for journalism usage rights.
Streamers redefine World Cup broadcasting

Streamers redefine World Cup broadcasting

By Beatrice Holloway July 13, 2026
Streamers are transforming World Cup broadcasting with creator-led livestreams on Twitch and YouTube, targeting younger audiences.
Nike vs Adidas battle for World Cup title

Nike vs Adidas battle for World Cup title

By Eleanor Sinclair July 10, 2026
Nike vs Adidas battle for World Cup title: Who's spending more? Explore the brand rivalry and marketing strategies in this exclusive analysis.
Europe’s €131 Billion Ad Surge Driven by Digital

Europe’s €131 Billion Ad Surge Driven by Digital

By Beatrice Holloway July 8, 2026
Digital advertising Europe sees a €131 billion surge as video and social channels drive a 10.5% spend increase in the IAB Europe AdEx Benchmark Report.
Mel Robbins says brands see podcast cultural dominance

Mel Robbins says brands see podcast cultural dominance

By Beatrice Holloway July 7, 2026
Discover how Mel Robbins and her 'Let Them' theory exemplify podcast cultural dominance, drawing brands to the medium at Cannes Lions.
Electronic Arts bets in-game ads out-earn CTV

Electronic Arts bets in-game ads out-earn CTV

By Imogen Fairfax July 6, 2026
Electronic Arts explores in-game ads as a competitive alternative to CTV, offering scalable targeting tools. Discover how this innovative approach could reshape
OpenAI Expands Advertising Options

OpenAI Expands Advertising Options

By Eleanor Sinclair July 2, 2026
Discover OpenAI's new ad formats, including image, video, and conversational ads for diversified monetization.
Tech Holdco Leaders Discuss AI Development Challenges

Tech Holdco Leaders Discuss AI Development Challenges

By Imogen Fairfax June 29, 2026
AI development challenges are top of mind for tech holdco leaders as they navigate rapid experimentation, governance and integration in media buying.
Cannes briefing creativity moves beyond agencies

Cannes briefing creativity moves beyond agencies

By Beatrice Holloway June 26, 2026
Exclusive Cannes briefing: Top CMOs are moving beyond creative agencies at Cannes Lions, seeking innovative ideas from creators and AI. Read more.
Publishers’ Cannes agenda AI money vs hype

Publishers’ Cannes agenda AI money vs hype

By Imogen Fairfax June 25, 2026
Explore how AI in media is reshaping Cannes publisher strategies, balancing innovation with transparency in digital advertising.
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