AI guides shoppers on seamless storefront journeys, handling discovery to checkout with personalized experiences through AI agents.

Learn how World Cup stars like Erling Haaland redefine marketing strategies for sponsors in the era of individual-driven fan engagement.

Walmart reveals how World Cup soccer fans boosted grocery spending on snacks, beer, and frozen foods during key matches.

Creators are transforming Hollywood with loyal audiences and cost-efficient production, but industry limits remain. Discover how YouTube hits like Obsession red

Digital ad spending expected to surpass $80 billion in the U.S. amid trust concerns over ad quality and inventory.

Discover how SharkNinja uses comedy marketing to boost its Ninja Creami and Auto Barista sales, tapping viral creators for fresh audiences and renewed growth.

SPUR is a new publisher-run tool to track AI content access. Join the Associated Press in setting a new standard for journalism usage rights.

Streamers are transforming World Cup broadcasting with creator-led livestreams on Twitch and YouTube, targeting younger audiences.

Nike vs Adidas battle for World Cup title: Who's spending more? Explore the brand rivalry and marketing strategies in this exclusive analysis.

Digital advertising Europe sees a €131 billion surge as video and social channels drive a 10.5% spend increase in the IAB Europe AdEx Benchmark Report.