Nike vs Adidas battle for World Cup title: Who's spending more? Explore the brand rivalry and marketing strategies in this exclusive analysis.

Digital advertising Europe sees a €131 billion surge as video and social channels drive a 10.5% spend increase in the IAB Europe AdEx Benchmark Report.

Discover how Mel Robbins and her 'Let Them' theory exemplify podcast cultural dominance, drawing brands to the medium at Cannes Lions.

Electronic Arts explores in-game ads as a competitive alternative to CTV, offering scalable targeting tools. Discover how this innovative approach could reshape

Discover OpenAI's new ad formats, including image, video, and conversational ads for diversified monetization.

AI development challenges are top of mind for tech holdco leaders as they navigate rapid experimentation, governance and integration in media buying.

Exclusive Cannes briefing: Top CMOs are moving beyond creative agencies at Cannes Lions, seeking innovative ideas from creators and AI. Read more.

Explore how AI in media is reshaping Cannes publisher strategies, balancing innovation with transparency in digital advertising.

Learn how healthcare marketing navigates a mixed-identity era, balancing authenticated data and contextual signals for better accuracy and scale.

Soccer marketing is reshaping club revenue as smarter marketers blend streetwear, media expertise, and fan culture to drive growth and engagement.