In this day and age, every company should have a website that can be easily found. Your web presence will be one of the first things people judge about your business—so make it count!
Whether you’ve hired someone to create a website for you or you’re taking on the task yourself, designing a functional and aesthetically pleasing website for your company can be stressful.
Every site on the web is different and there are many factors to consider when designing—especially if this is your first website. You might find yourself feeling overwhelmed.
Here are 6 tips to help you out.
Look At Lots Of Other Websites
Before digging in and designing your own site, go online and check out the online presence of similar companies. This way you’ll be able to get an idea of what you want to include on your website, as well as what you don’t want to include.
Have A Budget
Web design can get expensive, so it’s important to know your budget and try to stick to it. That being said, make sure you have allotted some money to spend on your website. It will pay off in the long run.
Keep It Simple
Your instincts may tell you to include as much information as possible on your website, but simplicity is often best. A clean and easy to read website that runs well will help grow your business much more than one with a bunch of bells and whistles that doesn’t function correctly.
Invest In Marketing
Marketing your website is just as important as marketing your company! Invest time and money in marketing so that your site will be easy to find online. This can be done through paid ads, pay per click, or search engine optimization.
Choose Your Photos Wisely
Successful websites often have a lot of colorful, high-resolution photos. Research has shown that photos with people in them help sites to get more traction – but don’t use stock photos! Include a photographer in your budget or take the time to take good quality images yourself.
Write Good Subheads
Pay attention to all of the sections of your website that include written words. Aside from the actual design of the site, it’s important to make sure everything is clear and concise and that there are no spelling or grammar errors. If you aren’t a skilled writer yourself, hire someone else.
Building a new website for your business doesn’t have to give you anxiety. Take your time, have fun with it, and make sure that the final result represents your company in exactly the way you want it to. In the end, you’ll have a final product that you’re proud of!