With technology constantly evolving marketing has changed completely. Instead of ringing doorbells and handing out flyers or advertising on television marketing has shifted its focus to the digital space. To stay in the game you must adapt. Here are four ways you can use digital marketing to improve lead generation within your business.

Make use of social media

Facebook and Instagram aren’t just for teenagers anymore. These platforms have become tenacious marketing tools that have proved very successful. Because millions of people willingly visit these platforms every day it is the perfect place to make your voice heard. You can target your audience and gain a following with whom you can share information, pictures and even competitions. Your lead generation will skyrocket if the strategies are implemented correctly and you will need to improve lead management just to keep up.

The popularity of social media shows no signs of dying down anytime soon – grab the marketing opportunities they present.

Implement SEO

SEO or Search Engine Optimisation refers to the technologies and strategies implemented to increase the amount of people who find your website before that of a competitor. This allows your website to rank higher on search engines like Google, Bing and Yahoo. You can gear your content to appear when certain queries are entered into Google by using the appropriate keywords. Essentially the more relevant your keywords are the higher you will rank.

Use Google AdWords

Google AdWords is an advertising platform which allows you to bid on search or display advertising. Search advertising allows bidding for ads on the Google search engine so that your website is the first search result for certain keywords to improve lead generation. Display advertising is bidding on targeted Google Ads on web pages to build brand awareness.

Take Advantage of Leadtrekker

Leadtrekker is a lead management system geared to help you convert more leads. Its features are set up to make sure you never miss a lead again. Once you have implemented social media marketing, SEO and AdWords you’ll need a way to keep track of all the new leads that are being generated.

With Leadtrekker’s automatic lead alerts you will be notified as soon as a marketing strategy has delivered a lead via your website or manually logged. You will not only be notified of said lead but also prompted to follow up by the Leadtrekker system to ensure its conversion.

You can automatically assign leads to a specific salesperson and will be notified if they leave the lead unattended to for too long. Improved lead management with Leadtrekker will allow you to take advantage of the success of your new marketing strategies.