Get Social, With Your Business!
Everyone is online in today’s market. You see countless people every day with their noses down, looking at their phones. They are not always texting or talking. Most of the time these people are researching. They are looking for nearby stores, dining, and or reviews. They still use desktop computers as well, however, most people have their phones on them at all time and can quickly access the necessary information, they seek.
Statistics show that over 70% of web use is on a mobile phone. Consumers spend roughly five hours a day on their cell phones. This grows more and more every year, as more people use cell phones. The same goes for accessing emails. 75% versus 29% on the desktop, so you have a better chance of marketing to consumers with emails, when they use their phones. A whopping 95.1% of people access their Facebook profiles on their phones. This is due to people wanting something to do while they are waiting for something. This could be while commuting on buses or trains, at the doctor’s, or just about anywhere.
There is some good and bad news, associated with consumers having such quick access to social media, and the internet. The good news is that prospective consumers can find information, with good search wording, about your business, where you are located, and products you sell, your phone number, then map themselves to you. The bad news is that they can also access reviews about your business, which is not always bad. This is where having great review management, comes into play.
Don’t let the fear of unwanted comments on your businesses, Facebook page, or negative reviews keep you from utilizing social media for your business. As mentioned earlier Facebook users access the site 95.1% from their phones. This makes for a great marketing tool that is basically almost free, why not utilize it to grab their attention. You need to be able to master facing negative reviews as a learning experience to make sure you keep customers happy, and prospective new ones coming to your business.
As a business owner, you must be able to take criticism “on the chin”. Don’t get mad, or defensive. Put yourself in the customer’s shoes, and try to explain, or apologize for the problem. If you are not sure how to approach reviews, you can hire a company that provides review management. They will work with you to get your businesses’ reputation up to par, to garner new and repeat business.
One such company is the “Thrive Agency”. This company was created to help regular businesses have great websites, which load quickly and display all important information needed for customers to use their products. Thrive helps in every way possible to get your business the success it needs to grow. They offer email marketing services, Search Engine Optimization, social media marketing, Pay per click, video production, content writing, conversion optimization, and most importantly, reputation management.
Your company’s reputation is one of the most important facets of the business. You can spend all the money you want on marketing, great websites, products, and physical appearance of your building. But, if you get bad reviews from products or service, and don’t remedy them, you have wasted your time. Sure, every business gets its fair share of bad reviews. As a matter of fact, prospective customers generally look at the bad reviews, before good ones. They do this, to see how businesses respond, and to weigh out the good an bad, before purchasing products, or visiting establishments. Do your business a favor and hire a professional to get your business all the customers it can.