The importance and digital marketing has significantly increased over the past few years. This is as a result of technology and the internet becoming integral parts of people’s lives. Digital marketing is the implementation of technology as a marketing tool to reach consumers. Examples of these tools are the Internet, social media, mobile devices, search engines and other digital platforms to gain feedback from their targeted audience. This audience is referred to as the receiver and the advertisers are called sources.

Digital marketing includes the use of promoted tweets, email ads and result ads to encourage consumer interaction. Although digital marketing incorporates the use of the Internet, it should not be mistaken for internet marketing. Internet marketing can solely be executed via the Internet. However, digital marketing uses the internet as well as other mediums. These include video games, mobile devices, smartphone applications and subway platforms. NYC digital marketing agency is a perfect example of how these tools are effectively implemented. Digital marketing is believed to be a more effective marketing strategy than traditional methods. Marketing experts believe consumer behavior should be reevaluated when using digital marketing tools as this is a whole new endeavor.

Digital Marketing allows businesses to reach a larger demographic, than traditional methods would, in a more cost-effective and measurable way. Experts research where people spend most of their time and money and target these areas. The average person spends approximately 2 hours on the internet each day. Teenagers and millennials spend the most time on the internet; approximately 9 hours on a daily basis. It is this information that allows digital marketing to be the most effective marketing strategy. This information allows businesses to target a very specific group of consumers. Marketing experts then create strategies based on the data collected. This data allows them to understand how to approach each receiver and create a personalized marketing strategy. 

These strategies are typically based on age group, gender, the amount of time people spend interacting with digital platforms, location, and time. Digital marketing involves studying and getting a deep understanding of human trends and behaviors. For example, the NYC digital marketing agency targets subway platforms because of how frequently New Yorkers interact with these platforms. However, digital marketing also takes into consideration that each consumer is different. It is this intense analysis that makes digital marketing so effective.

There are various types of digital marketing channels. One of the most common is Website Marketing. This marketing method uses the company’s website as its promotional tool. Online marketing campaigns are usually executed via these websites that promote the company’s product, brand, and service. It is important that websites are easy to access and use. Social Media Marketing is another channel that is oftentimes used. Over the past decade, the use of social media platforms has become more popular. Social media sites such as Facebook, Instagram, and Twitter have millions of active users every day. Social media campaigns focus on brand awareness and developing a trusting relationship with consumers. Other channels are Video Marketing, Affiliate Marketing SMS Messaging, Email Marketing, etc.

Digital Marketing is quite beneficial to businesses. Small businesses benefit much from the use of technology to advance marketing. Digital marketing gives small businesses an opportunity to better compete with larger ones. Small businesses have significantly smaller budgets than those corporate giants. Digital marketing gives small businesses more exposure to a wider audience without being restricted by their small budget. Therefore, they become a more competitive brand. Digital marketing also allows experts to dissect huge demographics and create targeted advertisements.

This type of marketing is highly focused on the individual to ensure that the person that sees the advertisement is a potential consumer of the particular product or service being marketed. It also provides instant feedback so that digital marketing companies can reevaluate their approach and adapt to changing trends. Digital marketing is an important strategy for businesses to adapt as the world becomes more technologically advanced.