Because practically every business out there also has a website, whether it’s actually using that website to sell its products and services or not, it can be very hard to come up with a web design that really sets your company apart. But with a little creativity and some brainstorming with a great web designer, you can create a web design for your organization that will be both useful and unforgettable.
To help you see how this can be possible, here are three interesting ways to spice up your web design.
Add A Human Voice
While many websites are going to look similar to one another, no two people out there are going to be identical. With this thought in mind, you may want to add something human to your web design to help make it a little more unique and original.
To do this, Kayla Carmichael, a contributor to HubSpot.com, suggests that you try including some quotes or reviews left by your previous customers on relevant pages of your website. Especially on landing pages or product and service descriptions, having this human voice can be very impactful to your customers as well as making your web pages more interesting in and of themselves.
Play With Color
The way you use color on your website can also help to set your design apart from others in your industry.
According to Dan Shewan, a contributor to WordStream.com, because certain colors typically elicit certain moods, you may find that many companies in the same industry will use a similar color for branding purposes. Knowing this, you may want to choose a color that isn’t typically used in order to make your website and branding more interesting. So while the color you choose might not fall in line with the psychology that other brands are trying to use, it can help to make your company and your website a little more distinct from the rest of them.
Use More Effects And Animation
Technology has made it that you can do almost anything that you can imagine with your web design. All that you have to do is know what you want and then find someone who can code it for you.
One way to take advantage of this, according to Carey Wodehouse, a contributor to Business2Community.com, is to use things like animation and effects on your content or icons. Implementing this type of movement in your website, when done correctly, can make your pages feel alive and much more interactive with your visitors, which can really spice things up.
If you’re tired of your boring web design, consider using the tips mentioned above to help you make things a little more interesting.