The way your company website appears in the search engine result page will have a significant influence on how many visitors or the kind of traffic you will receive. Consequently, it is very important to look out for ways to strengthen or amplify how your website is being represented by search engines like Google, Yahoo or Bing to drive more relevant and high-quality traffic on your site.  

Schema markup can help Google and other search engines know how to index your site’s content a lot more accurately. It can help prevent your website from ending up on the SERP or Search Engine Result Page as an irrelevant search. That way, you can increase high-quality traffic for your site. In this article, we will take a closer look at Schema markup, how to implement Schema for your WordPress website, and what resources are readily available to you. 

To know more about this topic, you can check out for more information. 

What is this plugin called Schema Markup? 

Think of it as your site’s “business card” for Google and other search engines. This plugin provides context to all your content to help the search engine’s crawler know what the materials are all about. It is like how a business card tells any potential clients your company name, your job title, your name and contact number, this plugin will tell the search engines all the essential things about your site so they can properly index them.  

For example, if the content on your page references a name like “John McCain,” Schema Markup will tell Google what “John McCain” means: is it a character from a movie or television series or the name of the author of the post? By defining the structure of your content or data, you can present a more evident representative “business card” for your site.  

Not only that, Schema metadata will be displayed under your headline on Search Engine Result Page or SERP. It will give the people or the searchers an idea of how your content can provide the necessary details or information that they are looking for. Schema markup can help make sure that loyal readers of the writer “John McCain” will not be redirected to an entertaining article. Schema contextual data or vocabulary structures embedded in the page can be used within different formats, including Microdata, RDFa (or Resource Description Framework in Attributes) and JSON-LD. 

Schema markup for Search Engine Optimization 

Schema markup usually is misinterpreted as an element that helps improve or boost your site’s SEO or Search Engine Optimization. While it’s true that Schema optimizes how your website appears on Search Engine Result Page and how closely your page or content matches what was being typed in the search engine, inherently, it does increase your page’s rankings.  

But when the user can see relevant information about your page more clearly compared to other pages, it can influence users to visit your site. You can use the markup to show features like reviews, related sub-pages and ratings, all within the result page of search engines.  

You need to remember that while sites using this plugin don’t get preferential treatment by search engines. Pages using Schema markup might receive more attention from their target market. The additional information can help the user to quickly see whether the data or information on the content is relevant to what they are searching for or not. 

Format vocabulary of Schema markup 

The plugin’s vocabulary can be used to encode information and data within the HTML framework. To get an idea of how it works, we will take a closer look at JSON-LD, Microdata and RFDa in detail. In order to make the plugin’s vocabulary sets standardize, teams from Yahoo, Bing or Google, came together to design consistency in their terminology and structure; the result is the launching of  

It is a valuable repository and resource that documents and records the agreed-upon set of terms. It means that regardless of what format you use to make or generate your markup, the search engine will know and understand it. 


While different formats support this plugin’s vocabulary, JSON-LD or JavaScript Object Notation for Linked Data is the most commonly used among all formats. As a matter of tact, Google highly recommends the use of JavaScript Object Notation of Linked Data in its documentation.  

It is a way to embed the Linked Data using JSON as a script on the web pages. JavaScript Object Notation for Linked Data markup helps enables all useful metadata – the review numbers rating calorie count and cook time – to appear in search results. If you check out the “View Page Source” function of the page, you can see the JavaScript Object Notation for Linked Data used to display the information.  

JavaScript Object Notation for Linked Data Schema Generator 

It can be challenging for people who are not familiar with JSON, HTML or JavaScript to learn how to design snippets that contain the metadata that they want to display. The good news is, there are Schema generator tools that you can use to design and make the JSON-LD 


It is another way to put metadata in the HTML page. Microdata can be used to give context to the website elements by making a more straightforward tagging, as well as referencing system out of the Hypertext Markup Language elements that are already present on your website’s pages.  

The goal of this format is to make the Hypertext Markup Language elements machine-readable. Its fundamental approach is outlining the scope of the tagged item, tag all the property within the items and state their value. In terms of the impact of microdata on your Search Engine Optimization, it is very important to remember that it is not a magic solution that will boost your search engine rank.  

But it can define your content efficiently and more effectively for search engines to help your site appear in relevant searches. These formats can help you attract more traffic and increase your revenue. 

By palmora