The importance and digital marketing has significantly increased over the past few years. This is as a result of technology and the internet becoming integral parts of people’s lives. Digital marketing is the implementation of technology as a marketing tool to reach consumers. Examples of these tools are the Internet, social media, mobile devices, search engines and other digital platforms to gain feedback from their targeted audience. This audience is referred to as the receiver and the advertisers are called sources.
Digital marketing includes the use of promoted tweets, email ads and result ads to encourage consumer interaction. Although digital marketing incorporates the use of the Internet, it should not be mistaken for internet marketing. Internet marketing can solely be executed via the Internet. However, digital marketing uses the internet as well as other mediums. These include video games, mobile devices, smartphone applications and subway platforms. NYC digital marketing agency…