ECO-AGE is a brand/marketing consultancy founded by Livia Firth that helps businesses create, implement, and talk sustainability options. If we cease buying poor quality, it will push brands to improve the quality of their clothes. It may also permit us to keep our clothes longer, which is sweet for our wallets and for the setting.

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This is the outlook report, an summary and packaged suggestions stemming from eight years of analysis aiming at a systemic change in fashion. The Mistra Future Fashion Research Program has been delivering substantial quantities of research within the written form of reviews, conference contributions, educational publications, …



